Friday 5 November 2010

Cross Media Content

Most media groups use cross media content to advertise there radio stations or television shows, this helps gain more audiences and audience feedback so that they know what the viewer thinks and how they can improve there show.
Radio 1 has an online website where you can listen to the show and give out feedback and they also have facebook pages and the new following of twitter, where you can tweet in and give information on what you think. Many other radio stations use cross media content to advertise there shows as it is a good way to get out there and attract more viewers, radio can also be seen as a cross media content because different shows that are shown on television can advertise on the radio.

This is our link to the youtube page - this is the advert we made for Phresh FM - www.youtube.com/user/flippy1008#p/a/u/0/aJXz3yGlFPU
And this is the youtube link to our promotional video - www.youtube.com/user/flippy1008#p/a/u/2/Egqt1om0s2M

Our youtube page is ran off Jon's own youtube page, we made a youtube page so that people could view what we had done and get our show out there to the public and tune in on the day that we broadcast. So far our advert had had 170 views, which we thought was good because it meant people had been viewing the show and seeing what Phresh FM was all about.
We also have a Facebook page, where we updated the status to say the dates for when our show would be broadcasted and when we would be doing practise shows which they could view on stratcast.co.uk, we also uploaded our Advert and Promo to show our fans on the page and also get there opinions on what we had done, we also uploaded the playlists so we could see what they thought and whether they wanted different songs or just keep the genre the same.

Cross Media content is good for many ways, especially drawing in more viewers and getting your point across to the public instead of waiting for the show to actually air, it helps us advertise and get our target audience's opinion.

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