Friday 5 November 2010
Cross Media Content
Radio 1 has an online website where you can listen to the show and give out feedback and they also have facebook pages and the new following of twitter, where you can tweet in and give information on what you think. Many other radio stations use cross media content to advertise there shows as it is a good way to get out there and attract more viewers, radio can also be seen as a cross media content because different shows that are shown on television can advertise on the radio.
This is our link to the youtube page - this is the advert we made for Phresh FM - www.youtube.com/user/flippy1008#p/a/u/0/aJXz3yGlFPU
And this is the youtube link to our promotional video - www.youtube.com/user/flippy1008#p/a/u/2/Egqt1om0s2M
Our youtube page is ran off Jon's own youtube page, we made a youtube page so that people could view what we had done and get our show out there to the public and tune in on the day that we broadcast. So far our advert had had 170 views, which we thought was good because it meant people had been viewing the show and seeing what Phresh FM was all about.
We also have a Facebook page, where we updated the status to say the dates for when our show would be broadcasted and when we would be doing practise shows which they could view on stratcast.co.uk, we also uploaded our Advert and Promo to show our fans on the page and also get there opinions on what we had done, we also uploaded the playlists so we could see what they thought and whether they wanted different songs or just keep the genre the same.
Cross Media content is good for many ways, especially drawing in more viewers and getting your point across to the public instead of waiting for the show to actually air, it helps us advertise and get our target audience's opinion.
Evaluation
There was a lot to do for the show, such as get topics, news, features and come up with a playlist to feature on the show, we had to come up with different playlists for each show as the morning show would be calm and relaxing and more talking as from the research we had done, it showed that morning shows have the presenter talking more, where as in the afternoon there is more music being played and more features in the show. We had group meetings in who we thought should do what and who should be the main presenter in each show, we came up with;
Jon for the morning show, he can pitch his voice so that it carries to people and people understand what he is talking back, he is nice and loud but not too loud so it sounds like he is excited. As Jon is interested in buses and his nickname is Boris, we was going to have him play this sort of character where his excitment comes from buses, we stopped this idea as we thought that it would be too much for a morning show, we ended up just saying to be normal and just what the audience wants to hear. As we had to have topics to talk about we didnt lay down a detailed script, but we got bullent points of what happened during that week for him to talk about with his studio audience. Brett was Jons co-host for someone to talk to so that the audience gets a feel of a nice normal conversation in the morning and Brett knew which topics to talk about.
Kris for the afternoon show because, they play more music and have less talking and more features in the show, we picked Kris as our afternoon show was going to be more about music and dupstep music and drum and bass, the language Kris can speak and the way his personality is we thought that he would be great for the role of our afternoon show. We ended up not doing this idea, as our questionnaire showed that more people liked either RnB or Indie / rock so we changed our original idea to a more, chilled out and relaxed afternoon show. Joining Craig on the afternoon show
Nathan wanted to do the news for our show as that is his passion and it would of been good experience for him to do for future reference. I felt that he could of done a lot more on doing this task, admittedly he could only get main news for when we going to do a practise broadcast or an actual live broadcast, though he could of practising on how much news he should get and what topics as this was for a student broadcast.
While, Nathan, Brett, Jon, Kris and Craig had main presenting jobs the rest of the group was going to come on as special guests or take part in the games that we had come up with like the 'Quick Fire Round'.
We all as a group got involved in creating the features that we was going to play in the morning or afternoon show and the 2 games we had made out. The quiz was going to feature in the morning show that it got peoples minds awake and ready for the day, the Quiz involved, myself, Brett and Kris as the contestants and Jon asking the question, Nathan keeping score and Naomi recording, as it was a pre-recorded quiz and the game for the afternoon show would be the Quick Fire Round, we picked this for the afternoon show as its more of a light hearted game as you can have a laugh and joke about the different words that would appear, Craig was the host who made up the words, and myself, Jamie, Kris, Brett and Craig took part.
We all made up different features for the show, such as Guess That Tune, Children In Need Feature 1 and 2, Where's Kris/Jon. The feature that I was involved with was Guess That Tune, this was one of the first features that had to make in Johns lesson, me Jamie and Naomi, made this feature which lasted a couple of minutes long. Children In Need Feature 1 I did the voice over for the little girl Ellie where I talked about people helping to raise money so more people like Ellie can have more fun at hospital and the 2nd feature as I interviewed Andy Tyres.
Our first radio broadcast;
Listening back to the broadcast I understand now what went wrong and the different things that we should of done before playing, what went wrong I personally think was we hadn't researched enough into what we was going to talk about, no real topics in front of us only from the top of our head what had happened in recent news the day before and today, so we struggled on what to say and it seemed that it was really disorganised. The music we played went well with what our target audience had said they preferred in our questionnaire, the news we tried to play on exactly half past, Naomi in this broadcast tried to get all our timings right for the next show so that we know how long to speak and how long each song will end up lasting. The news I think went well and lasted a couple minutes like the usual news. The other thing missing was our Idents introducing Phresh FM and the news, this was partly because Craig wasn't used to being on Myriad and at times we had trouble playing them by exporting them incorrectly, I think that if we had played these in our first broadcast then it would of sounded a lot more professional. Jon tried his best I believe in trying to make the broadcast work well, with speaking to the audience as if they was really there and getting Brett to chat to him about different things, though you could tell that it was awkward and made up on the spot.
What we could achieve on, was writing a basic script and get topics for the presenter to base the show on and say what would be coming up in the show so that it has a more professional feel to it. I think that Jon as a presenter on the morning show and the features we played well fitted in and the more conversation than music fitted what we was going to do.
Focus Group
We showed them –
• a 5minute clip of radio 1 and what they thought
• a pre-recorder rehearsal of our shows and what they thought
• let them listen to a couple of features and note their reaction
• give them a list of our draft playlists for both shows.
This is what their reaction was to what we showed them;
Radio 1 – “lively”, “fun games”, “interesting topics”, “too much talking not enough music”, “me and my family all listen together in the car and find it interesting even though we are all different ages”.
Our show- “I understand the angle they are coming from”, “technically flawed”, “enjoyed the range of music”, “music felt right for the time of day they said it would be played” “presenter seemed different and he should be more original.”
Reaction to features (Quick Fire Round) as we played them the quick fire round they started to join in and said answers that they thought could of fitted in, we saw this as positive as they wanted to join in and they had a laugh doing it. “I felt the quickfire round ended too soon but I joined in and had a laugh”
(Guess that tune) “make the song harder to challenge audiences because that song was really easy”, “I like the idea of submitting my answer onto facebook because then I can ask for a song and look at the features it offers.”
(Playlists) “they seem appropriate for time of day but the morning only has 6 songs in a hour!” “I like the idea of the news being every 15minutes as long as its not really long news cos that’s boring” “I really love the variety of bands in the afternoon show, I could sit with my friends who have different tastes and all enjoy it.”
We also asked them these questions that we though would be appropriate to ask;
1. How would you compare our two presenters? “they have two different styles and they don’t connect with each other as one company” “Kris is a quick thinker and works well with his guests”
2. Which presenter did you relate to and why? “Jon as I could wake up to him and stay awake, he has quite an unusual tone” “Kris because his topics and his opinion match me and my interests”
3. How did you find their language and style? “Kris’ style fits in with the style of his show and so does Jon however they don’t fit as two presenters on one show” “Jon talks like he is a lot older, his language is a mega contrast to Kris who seems quite chavy”
4. Features? “I really enjoyed Quick Fire but I wanted it to last longer” “I liked the quiz, it was long but I felt the questions were cool and the contestants worked well together”
5. Do you feel the shows followed the company’s style? “the programs are so different” “yes I liked the morning chat and in the afternoon there was more music.”
6. Did you want to get involved? “I played along, if I was in my car I would have aswell” “the quick fire I will introduce to my mates, it would be well funny.”
From doing this focus group it helped us see what people prefer and what we are doing right, they like how we have more conversation in the morning show and play more music in the afternoon show. The features that we had showed them was also a big hit especially the quick fire round which we will hopefully make it last longer.
Thursday 4 November 2010
Features
- Quick Fire Round
- Pre-recorded Quiz
- Guess That Tune
- Children In Need Feature 1
- Children In Need Feature 2
- Where's Kris / Jon
- National Diploma Year 1 Feature
Playlist for show
Questionnaire Results.
1) What is your age range? (Please circle)
16-18 = 17 18-21 = 12 21-25 = 4 26+ = 0
2) 2) What Gender are you?
Male = 20 Female = 13
3 ) 3) How often do you listen to the radio?
1-2 times per week = 14 3-4 times per week = 16 Everyday = 3
4) 4) Where do you listen to the radio?
At Home = 13 At Work = 3 In the Car = 17
5) 5)What time of day do you usually listen to it?
Morning = 13 Mid-Day = 3 Afternoon = 7 Evening = 4
6. A) In the Morning what type of music would you want to hear?
Relaxing = 10 Loud = 9 Charts = 7 Mixture = 6
b) In the morning would you want travel and news updates every minutes?
Yes = 28 no = 5
7) In the afternoon would you prefer to have a mixture of all genres?
Yes = 24 no = 9
b) How often would you like news updates?
Every 15 mins = 5 every 30 mins = 18 every hour = 10
8) Where you would prefer to have more features played?
Morning = 9 Afternoon = 11 Same Amount in Both= 13
9) What sort of music do you like listening to on the radio?
Pop/Charts = 11 RnB = 4 Rock = 3 Dance = 6 DnB = 5
Indie = 8
Yes = 29 no = 4
11) Would you like to participate in games on the radio?
Yes = 14 no = 19
12) How do you usually participate in Children In Need?
Donation = 19 Get Involved = 9 Nothing = 5
13) What sort of content would you like to hear from the radio to raise money for Children In Need?
Raising awareness = 20 Games = 6 Talking = 7
Questionnaire
Audience Research-Questionnaire
1) What is your age range? (Please circle)
16-18 18-21 21-25 25+
2) What Gender are you?
Male Female
3) How often do you listen to the radio?
1-2 times per week 3-4 times per week Everyday
4) Where do you listen to the radio?
At Home At Work In the Car
5) What time of day do you usually listen to it?
Morning Mid-Day Afternoon Evening
6. A) In the Morning what type of music would you want to hear?
Relaxing Loud Charts Mixture
b) In the morning would you want travel and news updates every minutes?
Yes no
7) in the afternoon would you prefer to have a mixture of all genres?
Yes no
b) how often would you like news updates?
every 15 mins, every 30 mins, every hour
8) Where you would prefer to have more features played?
Morning Afternoon Same Amount in Both
9) What sort of music do you like listening to on the radio?
Pop/Charts DnB Classic Rock Dance RnB Indie
10) Do you like to hear regular news and travel updates?
Yes no
11) Would you like to participate in games on the radio?
Yes no
12) How do you usually participate in Children In Need?
Donation, Get involved, Nothing
13) What sort of content would you like to hear from the radio to raise money for Children In Need?
Raising Awareness, Games, Talking